The Anchor Dish Strategy: How One Menu Item You Never Plan to Sell Is Quietly Driving Your Most Profitable Orders
Paul SpinoglioPublished on: 05/05/2026
Learn how to use "The Anchor Dish Strategy" to boost your restaurant's profitability.
Menu EngineeringPricing PsychologyAnchor DishContribution MarginRestaurant ProfitabilityPrice AnchoringMenu Layout StructureMenu MatrixAverage Spend per CoverHospitality ManagementValue PerceptionHow to increase restaurant average spendBehavioral economics for restaurant menusStrategies for profitable menu designIncreasing margins without raising pricesHigh-profit menu item placementThe Spinoglio Hospitality LabMenu Profit SystemPaul Spinoglio